Integr8 has formulated and implemented a new method of guiding customers through the technology acquisition process and ensuring benefit along the value-chain. The company has devised a customer-centric technology road map or ‘flight plan’ that encapsulates all dynamics of customer-relationship management, service delivery and why its unique methodology makes a difference.


Experts in managed ICT service delivery say that while companies continue to seek out solutions to help them better manage their operations, there is a clear shift towards a more customer-and people centric approach. Service delivery trumps most other considerations in terms of differentiation across many industries – and this is where approach counts.


Executive leadership at Integr8 refer to statements by many internationally renowned business personalities that highlight the importance of people in business and in service delivery.


Lance Fanaroff, joint CEO at Integr8, says, “Stephen Covey, who penned the best-seller ‘The Seven Habits of Highly Effective People’, said, ‘Employers and business leaders need people who can think for themselves – who can take initiative and be the solution to problems’. That is precisely the mindset that service providers in the technology space have to have and it is one that we have instilled since inception. It is really the only way to operate to be successful.”


“It has also been said that too often a successful business model becomes the model for companies not creative enough to invent their own. This is where those at the top end of the service delivery scale are able to separate themselves from the competition – it is not a ‘nice-to-have’, it is an absolute must,” claims Fanaroff.


He outlines the company’s strategy and the significance of strategic roadmaps and flight plans.


“We have put together a schedule for engaging our current customer base that will allow us to share strategic roadmaps on new technology. This will allow us to develop and document a well set out model to mine our existing customers and up-sell where it makes sense to both the customer and ourselves. We have also kicked off the process of creating flight plans for all our customers,” says Fanaroff.


Integr8 has taken a bold step in engaging its customer base through these customer-centric sessions. The company believes the value of this mindset can be transferred to the client by sharing strategic roadmaps on new technology and impact on existing environments.


This approach will entrench Integr8’s reputation as a progressive thinking, innovative and aggressive service provider.