To achieve success in the ICT services and supply market in 2014 businesses will have to adopt a client-centric approach – one that adheres to the new dynamics involved in client relations and expectations of a data-intensive, mobile and virtual market.

This is the view of executive leadership behind Integr8, South Africa-based global managed ICT services provider and member of the Business Connexion (BCX) Group.

Integr8 has been officially ranked as one of South Africa’s top performing companies and will feature in 2013 Top Performing Companies, the definitive guide to the Country’s most successful businesses.

Founded by entrepreneurs Robert Sussman and Lance Fanaroff, Integr8 made local headlines following the confirmation of a market-altering deal. In February 2013 Business Connexion Group finalised the acquisition of ICT management specialist firm, namely Integr8IT.

With Integr8 poised to take advantage of opportunities in a number of game-changing trends (particularly cloud services, collaboration, unified communications, the Internet of everything, mobility and virtualisation), executive management take time to reflect on approach and strategy.

Customer-centric technology

“Irrespective of where the business is positioned, which market segment it operates in or what its focus is, technology procurement, integration and application will be an entirely customer-centric experience in the year to come,” Sussman comments.

By customer-centric, Sussman refers to all processes and procedures involved in acquiring and implementing technology.

As a result of the advent of the cloud and mobility, clients have more control over infrastructure. Through technology and competition within the services space, they are more empowered to direct infrastructure growth and manage strategy.

“The role of the service provider is to assist, support and advise – but always with the understanding that client strategy and alignment with the business comes first,” Sussman continues.

This approach should be adopted as quickly as possible and will, in all likelihood, dominate engagement with the customer going forward.

“We know that these trends are driving business and decision makers have a keen understanding of which of these is having the most impact on their businesses. This will influence decisions on when, where and through whom to acquire solutions and relevant support,” Sussman adds.

Along with the emphasis on how data centre infrastructure and development can add measurable benefit to business, Sussman suggests that service providers and operators should bear in mind one of the fastest growing and most influential trends – the internet of things, which, again if Gartner has it right, will evolve quickly into the internet of everything.

Analysts specify four usage models within markets defined by expanded internet, namely manage, monetize, operate and extend. There is certainly opportunity behind linking up ‘everything’ and monetizing the result of this expanded connectivity – whether businesses and vendors are truly positioned to take advantage or not is a question only time can answer.

The Nerve to embrace innovation

Integr8 owns and operates the only African based Nerve Centre®, a digital hub of people, technology and process, that regulates, monitors and maintains the technology infrastructure for many leading corporations.

The Company’s key IP has been built into this Nerve Centre®, which underpins all service management. This includes “self-healing” routines and the intelligent management and real time remediation of distributed infrastructure.

Sussman says Integr8 IT has always been a hugely attractive target due to its unique positioning – with a stream of offers from companies looking to acquire, merge or list the ICT Company.

For now, the focus is on meeting the requirements of an increasingly tech-savvy and fast-growing marketplace he adds.