The resolve of a company to remain resolute amid the turmoil of the current global economic climate, can be either strengthened or limited by the calibre of management at the helm.

In essence, the quality of management within a company can either make or break a business in today’s commercial environment, irrespective of size, core focus or sector of operation. This is why it has become imperative for business to adopt a new approach or style of management; one that promotes the advantages of a combination of entrepreneurial flair and technical expertise.

The fact is, the market at the moment is highly pressurised and companies cannot afford to simply go with the status quo and respond accordingly.

There are numerous stakeholders in this sector and it is a powerful representation of an environment, in which competitive advantage is gained by the strategic balance between people and technology.

Our viewpoint is that the time has come for service providers, clients, customers, vendors and partners to eradicate the misperception that this industry is boring and convoluted.

Coupled with this strategy is the establishment of an organic management structure as opposed to one that is flat. The former is based extensively on the principle of open communication across all levels of management and operation, both vertical and horizontal. It recognises and encourages initiative, hard work and commitment, and also reassures employees of their value to the organisation.

The style of management not only has external implications and consequences in terms of market standing and success; it will also affect the foundation of the business with regard to resource acquisition, application and return on investment.

Technology aside, people and information are your two most important assets in business. While we continue to refine our processes and procedures to secure and leverage off information, we have to remind ourselves of the need to help instil modern workplace considerations for employees. And that an improved work-life balance and remuneration is in line with socio-economic considerations.

As we dust ourselves off from the daily competition for market share, presence and profit, we need to continuously evaluate the state of our leadership and management style and determine what, if any, changes need to be made to strengthen not dilute potential and potency